Cycle South Brum is going head-to-head on television against another project to win £50,000 to enable people to borrow free bikes to get to work, get active or cycle as a family.
Today Northfield Town Centre Partnership launches a campaign urging people to visit www.cyclesouthbrum.co.uk to sign up for an email letting them know the voting telephone number that is being kept a secret until Tuesday 26th November.
Supporters will have just 15 hours to place their vote, with the number also being published on the www.cyclesouthbrum.co.uk website, @CycleSouthBrum Twitter and CycleSouthBrum Facebook page.
Through the project, people will be able to borrow bikes on a daily basis to encourage leisure cycling and also on a longer-term basis, aimed at commuters. Free family and group cycle rides, training and confidence sessions, and bike maintenance will also be on offer.
Improving health and wellbeing is a growing priority for the area with nearly a quarter of local school children now leaving primary school obese*. Cycling reduces congestion and carbon emissions, and the project will help the many people who are struggling with the rising costs of living and can no longer afford public transport or to run a car.
Northfield Town Centre Partnership is proposing the project with help from Northfield Ecocentre, Northfield Business Improvement District (BID) and Birmingham City Council’s Northfield Pool and Fitness Centre.
Rebecca Debenham, Operations Manager of Northfield Town Centre Partnership, said: “Cycle South Brum will benefit many people by allowing them to get around more easily and lead healthier lifestyles. For instance someone starting a new job could afford to get to work before they receive their first pay cheque, or parents could borrow bikes so the whole family can go on a cycle ride together.”
Georgia Stokes, Manager of Northfield Ecocentre, added: “Increasing the number of journeys made by bicycle will bring great environmental benefits. We know that people who cycle to work are most likely to have initially started cycling for leisure, and this project is about making it easier for people to borrow bikes locally or trial cycling before committing to buying a bike.”
Cycle South Brum will also enable people – who might not otherwise be able to afford it – to take advantage of the £24 million cycling infrastructure investment being made across the city by Birmingham City Council and the Department for Transport.
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For more information please contact Liz Newton on 0121 411 2157 or firstname.lastname@example.org
* Year 6 obesity was 24.2% in 2009/10 (Northfield Electoral Wards Report, August 2011)
The People’s Millions – running since 2005, it is an annual TV competition run by the Big Lottery Fund and ITV, which awards Lottery funding to community projects that improve the lives of local people. Cycle South Brum’s show will air on ITV Central between 6pm – 6.30pm on 26th November with voting taking place from 9am to midnight; historically half of votes are cast before the programme.
Northfield Town Centre Partnership – runs the Visit Northfield Shop, which is a community hub offering help into work, UK Online IT training, Time Bank volunteering opportunities, quit smoking advice, food bank and free internet access to job search. They also run a variety projects and events to benefit the local community.
Northfield Ecocentre – offers practical and inspiring ideas and advice on how to green up your lifestyle, home or business, whatever the size and budget. They run a wide range of activities, workshops and events across a variety of themes including energy saving, home energy makeovers, organic gardening, sustainable transport, tree planting, recycling and real nappies.
Northfield Business Improvement District (BID) – the town centre’s 220 businesses work together to improve the business trading environment by collectively investing £100,000 each year in projects to improve and promote the town centre.